Ladbrokes Poker leaving MPN for iPoker this week
On December 21st the long awaited migration of Ladbrokes to the iPoker Network will be official, and both Ladbrokes and iPoker should see immediate rewards. Ladbrokes poker room will instantly see its traffic nearly double, while iPoker will gain a strong group of core players to add to their network.
The move from the MPN to iPoker has been in the works for several months now, after iPoker and Ladbrokes announced the new agreement after William Hill bought out PlayTech’s ownership shares in William Hill Online, paving the way for Ladbrokes (a direct competitor of William Hill) to move to the iPoker Network.
The two companies decided to seal the deal with a kiss when PlayTech purchased 3% of Ladbrokes in October.
Ladbrokes players will receive an e-mail instructing them how to download the new software, and they’ll be happy to know that all account balances, loyalty points, and even pending bonuses will be transferred to the new site.
Addition of Ladbrokes could tip the balance in the traffic wars
iPoker is currently locked in a four-way battle for the #2 spot on pokerscout.com’s traffic rankings, with the iPoker Network battling the likes of Full Tilt Poker, Party Poker, and the 888 Poker Network for the coveted spot behind PokerStars.
Currently, Full Tilt Poker, 888, and iPoker are separated by a mere 100 players (using www.pokerscout.com’s seven-day rolling averages) so an influx of a couple of hundred Ladbrokes poker players could be the difference between #2 and #4 for iPoker. And as we have seen in the past; traffic tends to pull in even more traffic.
Ladbrokes players will have a new and improved software platform
Ladbrokes has been operating on the Microgaming Poker Network (MPN) and along with an instantaneous doubling of their traffic numbers, Ladbrokes will also switch to the far better-reviewed iPoker software.
iPoker’s PlayTech software is considered one of the best in the industry, trailing only sites such as Party Poker, Full Tilt Poker, and PokerStars in most players opinions, and while there is nothing inherently wrong with the MPN software, Ladbrokes players will almost certainly prefer the iPoker Network’s software once they grow accustomed to it.
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