Strictly speaking it's probably not maximising EV but I've been getting excellent results from it lately.

PokerStars No-Limit Hold'em, $0.10 BB (6 handed) Hand History converter Courtesy of PokerZion.com

saw flop|saw showdown

Hero ($12.90)
Button ($10.50)
SB ($15.95)
BB ($6)
UTG ($9.90)
MP ($11.35)

Preflop: Hero is CO with , .
1 fold, MP raises to $0.4, Hero calls $0.40, Button calls $0.40, 2 folds.

Flop: ($1.35) , , (3 players)
MP checks, Hero bets $1, Button calls $1, MP folds.

Turn: ($3.35) (2 players)
Hero bets $1.6, Button calls $1.60.

River: ($6.55) (2 players)
Hero bets $7.1, Button calls $7.10.

Final Pot: $20.75

Results in white below:
Hero has 9s 9h (three of a kind, nines).
Button has Jd Jh (one pair, jacks).
Outcome: Hero wins $20.75.

"Cmonnnnnnnnnn.... you'll still have chips left... call ?" (Villian had $7.50 left on river I think..)