Playing .10/.25 NL, Table is full, I'm the SB.

Everyone folds to me, I call .15 with KK (mistake?) becuase there is only the BB left. He calls.

Flop is J,10,7. Don't remember the suits, but no flush possibilities. I check. He bets $1.00, I raise it $2.00, he calls. Turn is a 2. I bet $3.00, he calls.
River is a 4. Im all in, Like 2.50-3.00 left. He calls. He has 10,4 takes out my KK.

Betting terrible here? Do I want to push heavy preflop, with only the big blind left?

you got screwed.

Pre-flop: If you subscribe to the theory that you want your opponents to make mistakes (which I do) you need to raise 3x the BB or so. You don't want to let a guy with Ax come in cheaply, and you dont want to let any two cards in for free and let them hit two pair or trips.

Flop: The check raise was good, but you raised too little IMO. He did make a mistake in calling though, he did not have the odds to continue with his 5 out draw. But if he had KQ or Q9, he is probably getting a decent price (since hes no idea what you have.)

Turn: there is about 4.50 in the pot, I think your bet if 3.00 is good.

Flop: what are you gonna do?

I don't know that any of your bets were BAD as long as you understand the risk you are taking and think the reward is worth it, it is just not how I like to play it except in certain tournament spots.

I was definitely ready to fold if an Ace appeared. I was figuring, with only one caller preflop, maybe a good time to slow play. How wrong I was! :-0 Damn 10-4, lol.

I hear ya on the flop raise. Need to bump it up more.

why would you fold if an ace came.

this is extremely standard. its fine its just a bad beat. play it the same way everytime and take his money when he doesnt hit

There is only about a 15% chance he has an Ace, so it is not an automatic fold.

With my luck, there is good chance its higher than 15%.

For starters, an ace flopping in this situation is NOT an automatic fold. He could easily flop middle pair and because it's heads up, he would be correct for assuming that he is in the lead. Don't forget that if you are not holding a pair, the chances of one of your cards flopping are only 33%, so heads up you are correct to assume that the flop missed your opponent.
As for the hand:
Preflop:
I like the preflop call here. With a hand like KK in that situation your best shot at making some money when it's down to you and the BB is if he is holding some cheesy hand like Q-5 and the flop comes Q-7-2. Calling preflop allows you to set the trap for the flop, turn and riv.
Flop:
I hate the check raise!! This is why: unless he hit two pair or a set or he is slow playing aces, he will have to slow down considerably and a decent player will usually fold there (unless if he thinks that you are tricky and you are making another FTP-fancy tricky play). However, a small check raise (like that one that you did) may not be as scary. Now the implied odds may actually make it correct for him to chase two pair or a set. But I don't like the check raise (not because it's a horrible move) but because betting out on the flop would not scare him away if he were to hit top pair (example a board of 10-2-5 in this case). This way he will call you all the way and if he does not improve you will still get paid, especially if you bet about 75% of the pot on the flop, then 75% of the pot on turn and then 75% of the pot on the riv.
Turn:
Considering the size of your remaining stack to the size of the pot. I would have moved in on the turn.

I'm not saying that you played it badly, but I do think that you may want to change your thinking about concepts involved in situations like this. What most people don't realize is that NO LIMIT, is a postflop game. The fact that most people don't grasp that concept is why people find themselves overplaying hands like AK postflop.
Enrique

Thanks EA, excellent writeup on my hand. Ill definitely look into it more, refine how I play in certain situations.

Im thinking if there were 1 or more other callers I would have raised it. But with only 1, I took a chance, and ultimately lost.

I must say this forum is very cool, Im learning a bunch in a short time.