Big hands = big postflop hands, not big preflop hands like many people think. That's why you often get called all the way by someone with AKo who didn't even hit the flop at all. So I think it applies to small stakes as well as high stakes.

I think Alex calls it "controlling the pot size". I love this expression, when playing cash I often think, should I check here although I hit the flop, in order to keep the pot small? Or if I have a monster in a multiway pot, what's the best way to build the pot? etc.

Originally Posted by Mr.McJ

But does that not mean that the value of my mediocre hands go up since my opponents are willing to overvalue theirs? Since my opponent is willing to build a big pot with top pair/weak kicker, should I not be willing to do the same with top pair/top kicker?

Playing TPTK overly aggressive is a huge problem a lot of players for the reason that the pot gets too large and you're forced to make unscientific break even calls or +EV calls later in the hand that don't justify the investment. This is where probe betting and table image come into play.

You'll know how to play the turn/river when you have something to give you your opponent's hand. People can often be too stubborn with a PF range and that forces big pots in situations that seem to be +EV when bad luck loses a big pot, but variance is a bitch. How often are you getting the action that you want from overbetting? Not as much as "underbetting."

I'm just talking about the flop here. When people are on draws, they think they're paying for 2 cards on the flop getting 5:2 on a flop call. Controlling the pot allows these calls to be bad and minimizes your investment in cases where getting called is marginally +EV. The fact is that once someone with a straight or flush sees the turn for 2/3rd of the pot, they'll see the river for 3/5-3/4 of the pot and this is where you get paid off on other people's draws the most.

Implied odds for your opponents come into play, but when you're in control of the pot and you don't mechanically click "bet pot" like a donkey, it's a lot harder for people to know what to expect- what you're gonna bet and what you're willing to call should they make their hand. I'm not saying that betting the pot is always bad on the flop, but mixing your various probe bets with your pot bets confuses your opponents while you can better asses where you stand in a pot. There are times and opponents where it's right to bet 125-150% of the pot on the flop and follow up only 2/3 to the pot on the turn or just push all of your money in on the turn for a bet of 3-6x the pot after a small probe on the flop.