I think what you are saying is you don't think you will have the best hand, even after the turn and river and you are setting up a bluff. To me this is pretty advanced play. I just saw Daniel Negranau do it against Freddie Deeb. It was exactly as you describe it. Freddie had top pair with Kings but there were two hearts on board. When a heart hit on the river, Daniel raised and Freddie folded the winning hand.

I have done this manouver but usually I do it when I have a lot of chips and my opponent doesn't. It's really a bully move and a good way to play when you are the chip leader. And it's another good reason to really know how your opponents play.