Yeah, $30/hr is VERY reasonable, in fact it's dirt cheap. If you went to another site and asked for coaching you'd probably have to pay a hell of alot more.

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For Free Money, Rakeback and some 6x Ongame bonuses, I recommend PokerSource.

I recommend Cardrunners for superb poker coaching. It was honestly the single biggest improvement in my game signing up there! Sign-up fee might seem steep, but it pays itself back within weeks.