this is a great poker question. I rarely do it, but sometimes I will trun off auto muck, and show a bluff. Frequently, I will show folds to create I tight/weak image (that way I can get more credit for bluffs).
incase non poker advertising:
spamming is very effective imo. Partnering up w/ other sites to echange links to eachother's sites. newsletters. if your site has enough traffic, it will start to appear in google, yahoo, etc...
reggesteriung w/ a .com like gaypokerteens.com (ass opposed to gaypokerteens .blogspot etc..)
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