good lag plays.

exept next time try to steal it off the flop

and if called contiue the bluff on any sort of scared card ...A,K, FLUSH POSS, STR8 POSS, TRIPS.

or if u sense weakness in the call...ya therse such things.

most the time u should give up by river its -ev unless you think he was on a draw then throw out a cheap bet...but not some like 10% cheap bet.

just enough to make him fold for sure on a draw.