I guess I am one of these jerks
I love to:
a) simulate tilt. If I get a bad beat I will start moaning that the site is rigged against me and swearing. If you hit a big hand within next round of this you have significantlly increased your chances of getting paid off.
b) attack players berating fish. If someone critisises a fish for calling a potsize bet and hitting a gutshot and then taking all his money I will always start insulting him and telling him hes the bad player. This often put's people on tilt.
It's amazing how easily some people's games get affected. If they are playing real tight and you tell them they can become conscious and start raising with crap hands, or tell them they got bluffed and they call you next time with 2nd pair.